The No BS Guide to Social CRM (sCRM) (Includes the sCRM Matrix for Dummies)
Some things are made to appear bigger than they are. The evening before a battle Genghis Kahn would make each of his soldiers light five fires instead of the customary one. He did it to make the enemy believe that his army was bigger than reality. His method of obfuscation put the enemy on tilt […]
“The Velvet Rope Effect.” Using Exclusivity to Drive Customer Engagement and Growth
“VIP.” “Private.” “Wait List.” “By Invitation only.” These words create a sense of mystique, desirability, exclusivity, and scarcity in the hearts and minds of anyone who sees or hears them. “I Must Get Access” is the first typical emotional response. “When and How Can I Get Access” follows, then if unsuccessful, “Why Can’t I […]
The Imminent Cambrian Explosion of Social Business Information
Life Unbound The Cambrian Explosion, starting ~ 580 million years ago, was the most critical phase in the evolution of life on Earth. It was an era of explosive growth when countless new variations of phyla including plants, animals, phytoplankton, and calcimicrobes came into existence. Before this most organisms were simple, composed of individual cells, occasionally organized […]
A Useful Tool for the Digital Marketing, Social Media and Information Technology Executive
Social business platforms for Brands to engage with Consumers and for Enterprises to engage with Employees, Partners, Suppliers and Investors are evolving rapidly in capability and complexity. As I surveyed the technology landscape from a product strategy perspective I didn’t find a single source that I could use to get a quick snap-shot of the various […]