The No BS Guide to Social CRM (sCRM) (Includes the sCRM Matrix for Dummies)
Some things are made to appear bigger than they are. The evening before a battle Genghis Kahn would make each of his... Read More
“The Velvet Rope Effect.” Using Exclusivity to Drive Customer Engagement and Growth
“VIP.” “Private.” “Wait List.” “By Invitation only.” These words create a sense of mystique, desirability, exclusivity, and scarcity in the hearts... Read More
The Imminent Cambrian Explosion of Social Business Information
Life Unbound The Cambrian Explosion, starting ~ 580 million years ago, was the most critical phase in the evolution of life on... Read More