The No BS Guide to Social CRM (sCRM) (Includes the sCRM Matrix for Dummies)
Some things are made to appear bigger than they are. The evening before a battle Genghis Kahn would make each of his soldiers light five fires instead of the customary one. He did it to make the enemy believe that his army was bigger than reality. His method of obfuscation put the enemy on tilt […]
“The Velvet Rope Effect.” Using Exclusivity to Drive Customer Engagement and Growth
“VIP.” “Private.” “Wait List.” “By Invitation only.” These words create a sense of mystique, desirability, exclusivity, and scarcity in the hearts and minds of anyone who sees or hears them. “I Must Get Access” is the first typical emotional response. “When and How Can I Get Access” follows, then if unsuccessful, “Why Can’t I […]